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近日，淘宝天猫与小红书正式签订战略合作协议，携手启动名为「红猫计划」的新项目。这一举措为品牌商家和消费者带来了全新的机遇与体验。在当今的消费市场，内容种草与电商转化之间的割裂一直是品牌商家面临的痛点。